Secondary Audience Research

The genre of music that I am going to base my magazine on is R&B and Indie, as these are my two favourite genres of music, this means magazines such as Rolling Stone and Q.


Rolling Stone Magazine: 

MRI Fall 2011 Base: Adults 18+ Audience (000) % Comp Adults 11,899 100% Men 7,114 60% Women 4,785 40% Age 18 to 24 3,206 27% Age 25 to 34 3,240 27% Age 35 to 44 2,322 20% Age 45 to 54 1,617 14% Age 55+ 1,514 13% Age 18 to 24 6,446 54% Age 18 to 49 9,800 82% Age 25 to 49 6,595 55% Age 25 to 54 7,180 60% Median Age 33.5 HHI $150,000+ 1,693 14% HHI $100,000+ 3,512 30% HHI $75,000+ 5,084 43% HHI $60,000+ 6,363 54% HHI $50,000+ 7,218 61% Median HHI $64,842 IEI $75,000+ 1,207 10% IEI $60,000+ 1,846 16% IEI $50,000+ 2,506 21% Median IEI 33,720 Employed 8,538 72% Professional/Managerial 2,700 23% Any College 7,583 64% Grad College+ 3,298 28% Attending College 1,687 14% Single 5,918 50% Married 4,178 35% Any Kids in Household 4,903 41% Own Home 6,820 57% Median Value of Home $212,678 White 8,893 75% Black 1,456 12% Asian 265 * 2% Other 1,313 11% Spanish/Hispanic Origin 2,040 17% Metropolitan CBSA 10,679 90% A/B County 9,137 77% C/D County 2,762 23% Readers-Per-Copy 8.12 Circulation (000) 1,465

From this profile I have found the median age of Rolling Stone target audience to be 33, with a 20% higher proportion of the audience being male. Therefore, it would be apporpiate to use mainly young male models for my photography and front page image, as many male readers of this age would aspire to be like them. Although there is a less proportionate of a female audience, it will be important to still feature at least one female artist, as a representation of a sexual image towards male readers, along with satisfying female readers by featuring role models and artists they aspire to be like. This will also ensure my magazine includes a range of different models, rather than focusing on just the one artists/band.

Q Magazine:

Unlinke Rolling Stone Magazine, Q magazine tends to have a much younger audience on average, which is between 16-24. Just like Rolling Stone Magazine, Q magazine also has a high interest of male readers being about 65%.


My Target Audience:

Age: between 16-25
Gender: It seems to be a 60:40 ratio to male, but I think for my models I am  going to use female's on my cover, as this can be seen as a sex appeal to men, and make them want to buy the magazine more.
Hobbies and Interests: Music is a big part of these, maybes also playing an instrument, stereotypically for indie kids that could be guitar, bass guitar and drums. Also attending concerts of their favourite bands and buying te tickets for the gigs. The internet such as social networking sites (Such as facebook, Myspace, Tumblr, Youtube and Twitter) They may use YouTube to post there bands music and them playing.